Paperback, colour and black and white illustrations, 382 pages, W170mm x H225mm
The mobile revolution. Find out how to make the most of it!
This guide
focuses on what is a must for all brands if they are to be leaders in
the future: being mobile. From applications for mobile devices, such as
phones and tablets, to mobile websites, the book includes over 80
stories of how each has cracked into the newest market on the internet,
where users are connected 24/7.
The five chapters--Games, m-commerce,
Promotional, Social, and Utilities--include the likes of Angry Birds,
Jamie's 20 Minute Meals, Stephen Fry's myFry app, Flipboard, TweetDeck,
Instagram, Adobe Ideas, BBC News, and SAS Survival Guide.
This book is a
must for anyone willing to understand the world of mobile and
connectivity: the two ingredients at the very core of communication
these days. Jumping on the mobile bandwagon has enabled numerous
companies to prosper and discover new markets. Introduced by Ralph Simon
("the Father of the Ring Tone"), this book is particularly aimed at
designers, advertising and communication professionals, product
managers, and interactive agencies, but will also be of interest to
anyone curious about exploiting the mobile experience.